Retention isn’t luck. It’s Strategy.

Keep your audience on the edge of their seat, from start to finish.

Author

Mario Joos
March 13, 2025

Hey ,

You ever feel like you’re doing everything right, but viewers still drop off?

You’re not crazy. Even great content flops if it loses momentum. A weak intro, slow pacing, or too much implied repetition.

Here’s the deal: retention isn’t about just making clickable content—it’s about making interesting content. And the best part? You don’t need a viral moment or some secret YouTube hack. Small tweaks can turn a “meh” video into one that holds viewers till the end.

So if your channel’s been stuck in neutral, don’t sweat it. This newsletter is packed with the exact strategies to fix your retention and get your audience actually watching.

📣 Also, we have some exclusive news for you: MVC Beta is here. Get early access now.

This is for creators who want proven, practical strategies for growing on YouTube, accessing a community of top creators, and staying ahead with regular exclusive MVC content.

What to expect?

  • Practical strategies that work - no fluff.

  • A private top-creator community to stay ahead.

  • MVC content updates regularly.

  • An exclusive early-bird offer before prices go up.

Get early access to MVC Beta below.

📅 Are you serious about growth? Then join my Live Event on X tonight.
I’ll be going live on X to talk about 100 YouTube retention tips + I will share more about MVC Beta in this live session.

With that being said, let’s jump in. Here’s what we’re covering this month:

  • 29 Factors that influence how long people watch

  • 10 YouTube retention tips

  • 12 Advanced insights on YouTube retention

  • Tonights event live on X

  • Insights from Creator Comments

  • Advice from My LinkedIn


NEW ON YOUTUBE: 29 FACTORS THAT INFLUENCE HOW LONG PEOPLE WATCH

Struggling to keep viewers from clicking away? Wondering why YouTube isn’t pushing your videos?

Simple - retention is everything. If people don’t stick around, your content dies in the algorithm. That’s why I’m breaking down 29 key factors that keep viewers hooked: storytelling, pacing, editing, CTA placements, and all the little details that make or break a video.

No fluff, no vague advice, just straight-up practical strategies you can start using today. This isn’t about making the “perfect” video. It’s about making one that actually keeps people watching.

Hit play and start making the changes that matter.

💡 LIVE ON X (TWITTER) 💡

UPCOMING EVENTS

100 YouTube Retention Tips & Launch MVC!

When: Tonight (March 13th) 2PM ET | 7PM CET

Where: X Spaces

Ever put in the work on a video, only to watch viewers drop off way too soon? Brutal. But fixable. Tonight, we’re breaking down 100 retention strategies to help you keep viewers engaged, boost watch time, and finally get YouTube to push your content.

Oh, and here’s the big news: MVC Beta is officially live. If you want to stay ahead of the game, you’ll want to hear this.

Don’t miss it. See you there.

Video Breakdown + QA

When: March 19th | 2PM ET | 7PM CET

Where: MVC Member Discord

Want to know exactly what’s working (and what’s not) in your videos? Join me on Discord on the 19th, where I’ll be analysing and providing direct feedback on selected community videos in this MVC members-only session.

You’ll walk away with:

  • Actionable insights to improve your content

  • A deeper understanding of what drives retention

  • Live Q&A to get your specific questions answered

This is a MVC member only event. You can suggest a video that you would like to see a breakdown of in the general chat on the MVC Discord!

  ⏩ WHAT IS THE MILLION VIEW CLUB (MVC)? ⏩

The Million View Club (MVC) is a private community and education platform that fosters learning, collaboration, and continuous improvement. The MVC brings creators together who are driven. I offer more research-backed knowledge, support, and strategies to unlock your full potential and achieve top-tier results. We are launching soon to the public.

📣 CREATOR SHOUTOUTS 📣

💬 ADVICE FROM MY LINKEDIN

Don’t let viewers click away—here’s how to keep them watching.

  • Your intro is the handshake. Make it strong, and they’ll stick around.

  • Keep intros between 8-25 seconds. Too long? They leave. Too short? Feels off. Find the balance.

  • Frame conversations right. Angle your body slightly so viewers feel like part of the moment, not outsiders.

  • Cut the fluff. Long transitions kill momentum. Keep them sharp and purposeful.

Small tweaks, big impact. Test them out and watch your retention climb.

Your input matters. Drop a comment below and let me know what’s on your mind - or what topics you want me to cover next. I read every piece of feedback, and it helps shape what’s ahead.

Let’s build something great together.

Mario Joos