Your September Retention Guide 📈

Hello

Here’s your September retention guide—a monthly summary of the most interesting retention insights I’ve gathered for you. The posts and strategies shared in this newsletter are ones that really excited me. My call to action for this month is to identify at least three action points from these posts and strategies that you’ll focus on.

Topics covered in this email:

• In-depth analysis into the explosive growth of the Stokes Twin

• YouTube retention iceberg: key optimization factors you are missing

• 16 simple lessons about storytelling

• Million View Club exciting upcoming events and news

• Advice from my Linkedin

• Deep Dives from YouTube

💡 LATEST TIPS FROM MY X (TWITTER) 💡

  ⏩ WHAT’S NEW IN THE MILLION VIEW CLUB? ⏩

The Million View Club (MVC) is a private community and education platform that fosters learning, collaboration, and continuous improvement. The MVC brings creators together who are driven, offering the right information, support, and strategies to unlock your full potential and achieve top-tier results. We are launching soon to the public.

UPCOMING EVENTS IN THE MVC (OPEN DOOR – JOIN THE EVENT)

Claim your spot for my upcoming mastermind session where I open the doors so you can witness behind-the-scenes retention optimization of 1B+ view channels. This is not only for the people in the MVC, but open to everyone…
You will get a glimpse of the most advanced strategies and leave this session with:

• Actionable insights to apply in pre-production, production, post, and analytics that will significantly improve your retention.

• I will open the doors to the Million View Club and give you a teaser on whats coming and how you can potentially take part.

• Your personal questions answered live by me.

PAST EVENTS

In this session, I critiqued a video from one of the creators in the Million View Club community to demonstrate simple mistakes that dramatically hinder performance. Here are the takeaways:

• Ensure correct shot length. When dealing with a simple shot, creators need to show a shot for 0.5 -1 second. If it is a complex shot, the viewer needs 1-3 seconds to properly process the shot to prevent cognitive overload.

• Use 7 types of reactions to eliminate repetitiveness and stalling in videos. The reaction types are emotional, analytical, descriptive, conclusive, contextual, elevating, and comedic reactions. Combine these reactions to engage your viewers.

• Check your music is not overpowering. If your music is too loud, it can disrupt the experience for the viewer.

• …. and 5 other takeaways from the live session (for MVC members only)

  Join waitlist here

📣 CREATOR SHOUTOUTS IN THE MVC 📣

💬 ADVICE FROM MY LINKEDIN 💬 

• YouTube has launched an experiment where it shows the total number of comments and likes a video has instead of the total views. My hot take on why the “comments/likes-instead-of-views” experiment on YouTube is terrible.

• What makes YouTube content interesting? Many people talk about making content that an audience will find interesting, but little information is given about what defines something as interesting. In this post, I delve deeper into content selection and a mindset that can help you understand what makes things interesting.

• These next 10 rules will help with audience retention by making sure you don’t alienate your audience or give them content they didn’t want.

🍿 GET SOME POPCORN AND CHECK OUT THE LATEST ON YOUTUBE 🍿 

I roast one of Jenny Hoyos’ most recent YouTube videos, which underperformed significantly. We're going to look at what's bad about the video so you can learn about what NOT to do in your own content.

Hope you are able to use these insights to keep your audience coming back for more. If you have any questions or feedback, please respond to this email directly. I love hearing your thoughts!

You’re killing it! 🔥

Mario