Thumbnails that help you go viral 🔥

How to create the best packaging for your videos

Hello

Have you noticed similar thumbnail formats on your feed? This isn’t a coincidence because certain thumbnail formats help grow your channel by attracting attention and encouraging users to click on your videos.

In this newsletter, I cover how to format your thumbnails to make your videos go viral, how frequently you should be testing your thumbnails, and other strategies to effectively build an engaged audience.

Topics covered this month:

  • 25 viral thumbnail formats

  • Why you should test your thumbnails and titles every two weeks

  • 14 insights to improve your titles

  • Creator personality traits that audiences like

  • How to confidently pick your next video idea

  • Join my event today on Twitter Spaces RSVP here

  • Advice from my LinkedIn


🍿 GET SOME POPCORN AND CHECK OUT MY YOUTUBE 🍿 

These 25 thumbnail concepts are part of a list of 75 thumbnail formats that have been found to go viral multiple times.

This breakdown takes a look at Ryan Trahan's personality and character, who is one of the most likable creators on YouTube. We're looking at 10 aspects of his personality that make people like him.

đź’ˇ LIVE ON X (TWITTER) đź’ˇ

UPCOMING EVENTS IN THE MVC

Strategies to win in 2025

When: Today, 17th December, 2PM ET, 8PM CET

Where: X (Twitter)

Join me on X (Spaces) as I share actionable insights to help creators scale in 2025. We’ll dive into strategies for growth, diversifying revenue, and staying ahead with smarter decisions.

Let’s make 2025 your breakout year—don’t miss it.

  ⏩ WHAT’S NEW IN THE MILLION VIEW CLUB? ⏩

The Million View Club (MVC) is a private community and education platform that fosters learning, collaboration, and continuous improvement. The MVC brings creators together who are driven. I offer more research-backed knowledge, support, and strategies to unlock your full potential and achieve top-tier results. We are launching soon to the public.

📣 CREATOR SHOUTOUTS đź“Ł

đź’¬ ADVICE FROM MY LINKEDIN

  • If you wanna improve your YouTube titles, here’s 14 insights that can help with this. When testing different titles, give it enough time to see what works. Sometimes it takes a few impressions for people to finally click.

  • Here are 8 basic pieces of advice that will increase your chances of success when building a YouTube channel. There’s always an exception to each of these guidelines, but if you want to increase your chances of succeeding as a creator on YouTube, you’ll find that all of these tips will help.

Make sure you’re not just reading about these strategies—put them into action. As you plan your next video and brainstorm thumbnails and titles, revisit this guide and start implementing. Success comes from doing, not just knowing!

Have a great end of the year!

Yours,
Mario Joos