Your October Retention Guide 🏅

Hello

Here’s your monthly retention guide— My goal for this newsletter is to be your motivator to experiment with new insights every month.

These research-driven strategies help creators just like you reach millions of views. My call to action for this month is to benchmark your channel before and after using two insights from this newsletter.

Topics covered this month:

• Serious message about metrics on YouTube

• 5 important creator mindsets that set top creators apart

• Million View Club exciting upcoming events and news

• Advice from my Linkedin

• Deep Dives from YouTube

💡 LIVE ON X (TWITTER) 💡

  ⏩ WHAT’S NEW IN THE MILLION VIEW CLUB? ⏩

The Million View Club (MVC) is a private community and education platform that fosters learning, collaboration, and continuous improvement. The MVC brings creators together who are driven, offering the right information, support, and strategies to unlock your full potential and achieve top-tier results. We are launching soon to the public.

UPCOMING EVENTS IN THE MVC (OPEN DOOR – JOIN THE EVENT)

This mastermind session I'll discuss some of the retention strategies you can use in your videos to make people watch longer. It'll be a 1.5-hour panel with research findings, case studies, and more! It will be hosted on my X (Twitter). This session will cover:

• How ideas can impact your retention

• When and how you should use your music

• Factors that affect attention spans (+ research findings)

• Breakdown of popular tweets about retention

• Common misconceptions about retention

• and more…

PAST EVENTS

In this mastermind session I opened the doors so that all creators could witness behind-the-scenes retention optimization of 1B+ view channels. Here are the key takeaways:

• Validate your topics and formats to ensure they resonate with your audience. Adjust video length based on how engaged viewers are with the content.

• Keep the content flow steady. Regularly producing content helps maintain visibility and momentum.

• Use audience feedback and metrics to enhance your credibility. But be careful about reading metrics. Watch this video to learn more about CTR and AVD analysis.

• Use dynamic elements like scenery changes, storytelling, and humor to keep viewers watching.

• …. and other takeaways from the live session (for MVC members only)

In this session at DMEXCO, the largest European Marketing & Ads conference, I spoke about my transition from being one of the best esports players in the world, to working with the largest creators like MrBeast, Stokes Twins, and more, to now founding my own research company. l also discussed the remaining possibility for creators to beat channels like MrBeast.

📣 CREATOR SHOUTOUTS 📣

💬 ADVICE FROM MY LINKEDIN 💬 

• It doesn’t matter how amazing your YouTube idea is if your content fails to keep viewers engaged. They’ll be less likely to come back for more. These next 10 tips are designed to help you improve audience retention on YouTube.

• I’ve spent a lot of time teaching people about improving retention on YouTube. However, this comes with a lot of new terms. Here’s a list of terms you should get familiar with.

• Grabbing your audience's attention on YouTube is important, but keeping this attention is even more important for long-term growth. Here are 10 tips to help with this.

🍿 GET SOME POPCORN AND CHECK OUT THE LATEST ON YOUTUBE 🍿 

These 10 tips featured in this video should improve your YouTube retention. This is part one of my series focused on improving retention.

Optimizing your YouTube intro is essential to keep people interested in your content; in this video I lay out 15 tips that should help with this!

As always, if you have any questions or feedback, please respond to this email directly. I love your input! Also feel free to send me your results from implementing these strategies.

Keep grinding 💪

Mario